Aashni + Co London Indian Designer Wedding Show At The Dorchester


The last weekend of January, London had its very first bridal and occasion wear show by India’s most celebrated designers curated by Aashni Shah. As much as I regret missing out on the opportunity to wear a saree and attend Saraswati Puja aka Basant Panchami celebration by Bengali diaspora in London, but I have hugely compensated by finding myself in a fashion heaven- where India’s leading designers descended on London’s Dorchester Hotel on Sunday (January 25) to present their latest bridal and couture collections at the Aashni + Co Wedding Show in association with Zouch & Lamare. The atmosphere was electric and the air was thick with luxury fashion from India. January- renowned as being a key buying and browsing period for Summer Brides – the Aashni + Co Wedding show successfully showcased the latest offerings by a host of India’s best designers in the UK.

Aashni +Co London Indian Designer Wedding Show
Manish Malhotra design *photo credit – Taras Taraporvala

Know the organizers: Aashni + Co is UK’s leading luxury multi-designer store for Indian fashion. Focussing on current trends and mainly designers stocking within the Aashni+Co flagship store with a beautiful concept set in the heart of London’s Notting Hill: the Aashni+Co Wedding show promised and performed as the event to be ‘at’ with its annual offering of current season trends. 

While more than 20 Wedding shows featuring Asian designs take place in the United Kingdom, Aashni+Co aimed for a high-fashion offering with a focus on the luxury market. The difference is in the edit, which is what Aashni+Co prides itself on.

The stars behind this hugely successful show was not one or two but a handful of people especially the team of Zouch & Lamare who designed and produced this show. So, if you are on the look out for a luxury wedding planning service which is tailored to each and every couple, you know where to go now as they take care of everything needed to realise your perfect wedding day!

The Gold room of the show- where every designer participated had their one exclusive creation on display
The Gold room of the show- where every designer participated had their one exclusive creation on display

Aashni +Co London Indian Designer Wedding ShowAashni +Co London Indian Designer Wedding ShowAashni +Co London Indian Designer Wedding ShowAashni +Co London Indian Designer Wedding Show

Aashni +Co London Indian Designer Wedding ShowAashni +Co London Indian Designer Wedding Show

Gorgeous bodice by designer Ashima Leena
Gorgeous bodice by designer Ashima Leena

Highlights of the event: With every designer – whether they create clothing or fine jewellery – being handpicked, it was surely the event for all the British Asian Brides, Mothers of the Bride and Grooms, family members from both sides along with all enthusiasts of fashion from Indian sub-continents came, saw and shopped designs from the top end of the Indian design spectrum.

Designer Arpita Mehta at work
Heavy embellished patch work and orange rose flower designs work all over Kalidar by designer Pallavi Jaikishan
Heavy embellished patch work and orange rose flower designs work all over Kalidar by designer Pallavi Jaikishan
Vibrant colors on display at designer Nikasha's stall
Vibrant colors on display at designer Nikasha’s stall

Aashni +Co London Indian Designer Wedding Show

Anushree Reddy's floral lehengas and kalidars. We're back to the era of romanticism, and floral patterns are all over every ...
Anushree Reddy’s floral lehengas and kalidars. We’re back to the era of romanticism, and floral patterns are all over every …

Aashni +Co London Indian Designer Wedding ShowAashni +Co London Indian Designer Wedding ShowAashni +Co London Indian Designer Wedding Show

Not just brides and grooms to be, the event also appeals to fashionistas, tastemakers and the aspirational alike. The wedding show not only focused on mainly Luxury Designer Indian bridal wear but also the offering in other aspects of the day was the florists, cake designers, wedding planners, live bands, a fun free photo-booth and other service providers handpicked from the creme de la creme within the United Kingdom which includes exclusive floral designer Zita Elze who was commissioned to design several display areas and had also exhibited at the show. I am besotted by Zita’s work especially done for the weddings and was delighted and equally thankful for the flowers she and her team allowed us to choose, pick and bring home with us after the show.

Exclusive floral design by Zita at several display areas

Aashni +Co London Indian Designer Wedding Show

Fairytale wedding set designed by Zita Elze
Fairytale wedding set designed by Zita Elze
Who wouldn't like to have a master table like this for their wedding day dinner by Zita Elze?
Who wouldn’t like to have a master table like this for their wedding day dinner by Zita Elze?
Roses, peonies, tulips...you name it, Zita Elze has it all in their floral theme wedding decoration set
Roses, peonies, tulips…you name it, Zita Elze has it all in their floral theme wedding decoration set
A funky free photo-booth installation was to bring your inner celebrity out
A funky free photo-booth installation was to bring your inner celebrity out
Exclusive coverage by popular channels such as B4U, ARY News
Exclusive coverage by popular channels such as B4U, ARY News
Wedding cakes at display
Wedding cakes at display
Have your cake and eat it too;)
Have your cake and eat it too;)

From established A-list fashion houses to cutting edge new generation talent, illustrious exhibitors include Manish Malhotra, Anushree Reddy, Varun Bahl, Kotwara by Meera and Muzaffar Ali, Pallavi Jaikishan, Shehlaa KhanSonali Gupta, Elisha Wadwani, Nikasha, Tarun Tahiliani, Ashima LeenaRajesh Pratap Singh, Rimple and Harpreet Narula and Sabyasachi, who also featured in a stylish and amusing promotional video for the show – seen on B4U channel.

From established A-list fashion houses to cutting edge new generation talent, illustrious stars of Indian fashion under one roof
The show presents high end, bridal and occasion wear by India’s most celebrated designer brands – from established, A-list fashion houses to the crème of new generation talent, namely: Anamika Khanna, Anushree Reddy, Arpita Mehta, Ashima-Leena, Elisha W, Jaipur Gems, Kotwara by Meera and Mufazzar Ali, Manish Malhotra, Monisha Thahryamal, Nikasha, Pallavi Jaikishan, Rajesh Pratap Singh, Rimple and Harpreet Narula, Sabyasachi, Shehlaa, Sonali Gupta and Varun Bahl- all seen here posing with the event curator Aashni Shah from Aashni + Co

Speaking at the event, Aashni Shah said: “I’m overwhelmed by the atmosphere, the energy and the response here today to a luxe exhibition concept and retail platform of this scale.

Aashni shah with British Asian singer Kanika Kapoor
Aashni shah with British Asian singer Kanika Kapoor

“It was important to feature the right mix of designers and fashion houses, from established A-listers and luxury designers to the most sought after and desirable new generation talent. It is time people stopped travelling all the way to India to find their wedding outfit – we wanted to bring the best of India’s bridal to our doorstep and we’ve achieved that. The response has unanimously been amazing.”

Aashni +Co London Indian Designer Wedding Show Aashni +Co London Indian Designer Wedding Show Aashni +Co London Indian Designer Wedding Show

Exclusive Diamond and Gold jewelleries on display at the Jaipur Gems stall
Exclusive Diamond and Gold jewelleries on display at the Jaipur Gems stall

Aashni +Co London Indian Designer Wedding Show Aashni +Co London Indian Designer Wedding Show

When asked about the event, here is what India’s three most illustrious designers had to say:

Sabyasachi Mukherjee described the lavish event, saying: “It’s spectacular here today. I have brought a lot of pieces here today that our Bollywood girls have worn, from Aishwarya to Deepika, and I have also brought my latest collection that was on the runway. Indian brides in the UK are hungrier for culture. They are used to the best things and London is truly the most cosmopolitan city in the world.”

Aashni +Co London Indian Designer Wedding Show

Designer par excellence Sabyasachu Mukherjee at his stall interacting with clients
Designer par excellence Sabyasachi Mukherjee at his stall interacting with clients
Sabyasachi creations on display that I loved
A Sabyasachi creation on display that I love to the moon

Aashni +Co London Indian Designer Wedding Show

Sabyasachi creation on display
Sabyasachi creations on display- I loved the concept of  ‘S’ on the hangers much

Aashni +Co London Indian Designer Wedding ShowAashni +Co London Indian Designer Wedding Show

Exclusive traditional saree and Kalidar/gown by Sabyasachi
Exclusive traditional saree and Kalidar/gown by Sabyasachi

Manish Malhotra, who designs clothing for Bollywood’s biggest stars, said: “My collection here today is basically bringing back the classic red. I like taking vintage and heritage culture and giving it a modernising nature, which is easy to wear and personality driven.

A Manish Malhotra creation
A Manish Malhotra creation in classic red

Tarun Tahiliani added: “My first show at the Dorchester was in 1995. It was the first show I ever did and it was one of the most beautiful, magical nights. When I heard the venue for this event was the Dorchester, I had to do it just to do something a little different. It is wonderful being here. I had no idea it would be such an incredible turnout. It has been wonderful speaking to brides and the audience here. “

With designer Tarun Tahiliani
With designer Tarun Tahiliani (Our co-ordinated tired look at the end of the show)

In addition to designers, other VIP’s in attendance included Kanika Kapoor, Pratham UK brand ambassador and singer; Tamara Al Gabbani, Jaipur Gems Brand ambassador, UAE; and Asian Awards founder Paul Sagoo.

My best moments at the show:

Not many people have a photograph of the best moments of their life’s important events. If you do, what a gift! This is why I believe in capturing every moments and emotions in a shutter click. Aashni +Co London Indian Designer Wedding Show was no exception to this rule. Actually I have two best moments from the show:

First of all, it’s meeting, greeting and getting to know the creative genius- the designer par excellence Sabyasachi Mukherjee. He made me feel he is ”one of us”. Humble and down-to-earth Sabya had teased me for never being happy with the pictures I take, (he is a quick personality trait reader;)) and, was patient with my (”perfectionist”) tantrums when initial iPhone clicks was an epic fail due to dim light decoration inside the hall and I had to run after him with my camera to get a couple decent pictures. If success makes you this relaxed about everything in life, then everyone should try to be nothing but successful!

Aashni +Co London Indian Designer Wedding Show
My fangirl moment

My second best moment of the day rather an experience was to work closely with designer Nikasha. I was immediately drawn to her warm, friendly nature. As soon as I heard Nikasha’s Mum (who came to help her on the show) speaking in Bengali (which is my mother tongue), I instantly felt the warmth and got along with her entire team like a house on fire. But what made it so special to hit the list of one my best moments was Nikasha’s generosity to invite me to work with her in India, how sweet of her!

With designer Nikasha and her mum who I now call Renu Mashi
With designer Nikasha and her mum who I now call Renu Mashi
Team Nikasha at the Aashni + Co Wedding Show
Team Nikasha at the Aashni + Co Wedding Show

I’m very delighted that I had the opportunity to work along with Aashni +Co’s in-house team for the weekend only to put together this spectacular show, Aashni + Co treated everyone working for the event to coffee/tea and treats. I’m also glad that we all from Aashni+ Co’s event management team could share a piece of the demo wedding cake on display along with all the attendees and would like to take this opportunity to provide a small bit of thanks for all of your contributions to the success of this show. I am also looking forward to the drink night with all the members of this organizing team proposed by Aasni +Co to be held sometime in February, it is totally awesome of them. Aashni+ co rules!

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